American Eagle jumps following Trump’s comments on ad campaign

Shares of American Eagle (AEO) are on the rise on Monday after President Donald Trump said via Truth Social that the company’s jeans are “flying off the shelves.” This comes amidst the controversial series ads from the company featuring Sidney Sweeney, who saw a rise on popularity after appearing in TV Shows “White Lotus” and “Euphoria.”

AD CONTROVERSY: American Eagle has been in the spotlight recently following its ad campaign “Sidney Sweeny Has Great Jeans,” which features a play on the word “genes.” In the ad, Sweeney zips up her jeans and says, “genes are passed down from parents to offspring often determining traits like hair color, personality and even eye color. My jeans are blue.” Critics say the ad’s focus on the genes of a White woman conjured up the racist theory of eugenics, while other social media users say people are reading too much into the campaign.

Following the controversy, the company said via social media that the spot “is and always was about the jeans” and will “continue to celebrate how everyone wears their AE jeans with confidence, their way.”

Today, President Donald Trump said via Truth Social that, “Sydney Sweeney, a registered Republican, has the ‘HOTTEST’ ad out there. It’s for American Eagle, and the jeans are ‘flying off the shelves.’ Go get ’em Sydney!”

PRICE ACTION: Shares of American Eagle have gained almost 20% on Monday and are trading at $12.84.