American Eagle (AEO) Outfitters announced the launch of the American Eagle brand’s Fall ’25 campaign, headlined by actress Sydney Sweeney. The campaign, “Sydney Sweeney Has Great Jeans,” is a return to essential denim dressing and a celebration of what the beloved brand does best: making customers look and feel good in AE Jeans, AE said in a statement. Shares of American Eagle are up 15% in premarket trading.
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