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Amazon’s Prime Day impacted by tariffs, trade war, Bloomberg reports

Amazon’s Prime Day is being affected by President Donald Trump’s trade war, with some brands opting out of the sale and some shoppers planning to pull back due to tariffs, Bloomberg’s Spencer Soper reports. “Prime Day will provide an early indication on consumer appetite, especially in categories like apparel, electronics and TVs, where price drops are expected to be the deepest,” said Vivek Pandya, lead analyst at Adobe, which expects Amazon and other U.S. retailers to generate $23.8B in online sales during the four-day event.

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