Amazon’s Prime Day expected to bring in $12.9B in U.S., WSJ reports

Amazon’s Prime Day is expected to bring in a record $12.9B in the U.S., up 53% from last year, as the event stretches to four days, The Wall Street Journal’s Meg Tanaka reports. Sellers are using the extended Prime Day event to experiment with Amazon’s ad tools, while Amazon will use the event to sign up new members to its $139-a-year Prime membership service.

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