Amazon said in a statement: “We will vigorously challenge the FCO’s conclusion, which is based on unique German regulation and directly conflicts with EU competition law consumer standards. As a result of this decision, Amazon would be the only retailer in Germany forced to promote uncompetitive prices to customers, which makes no sense for customers, selling partners, or competition. It represents a fundamental misunderstanding of how the competitive retail category works and directly challenges Europe’s Single Market principles. It also conflicts with Germany’s growth ambitions, as it would create a patchwork of inconsistent solutions in the EU, impacting small and medium-sized businesses selling across the Single Market and undermining Germany’s aim to reduce regulatory barriers and increase competitiveness. We will appeal this unprecedented regulatory outcome. In the meantime, we will continue operating our store as usual to ensure customers and selling partners experience no disruption while we prepare our legal response.”
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