Amazon said that Prime Video is bringing a new way to experience content on your phone. Clips-a scrollable, short-form video feed that first launched with NBA highlights on the NBA collection page during the 2025-26 season – is expanding to include moments from movies and series across the Prime Video experience. “As a first-stop entertainment destination, Prime Video offers customers a vast selection of premium content, and we want to make it as easy and seamless as possible for them to discover what’s most relevant,” said Brian Griffin, director of global application experiences at Prime Video. “Clips gives customers a whole new way to browse with short, personalized snippets tailored to their interests. Whether they have a few minutes to scroll or are looking for something to watch when they have more time, entertainment is just a tap away.” Clips joins a series of recent improvements to the Prime Video mobile experience. These include a refreshed home page that auto-plays trailers as customers browse, vertical images designed for phone screens that allow customers to see up to 50% more titles on their screen, and a redesigned player that makes it easier to explore new titles, cast details, and trivia without interrupting the viewing experience.
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