Morgan Stanley lowered the firm’s price target on Amazon.com (AMZN) to $245 from $280 and keeps an Overweight rating on the shares. After making GMV, revenue, tariff and other estimate adjustments, the firm’s FY26 EPS forecast falls by 10% to $7. Amazon’s focus on buyers and sellers and long-term growth over near-term profit, as well as its low Retail margins, mean it will likely require multiple quarters for investors to have confidence in second half of 2025 and 2026 estimates, the analyst added.
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