Amazon (AMZN) is developing a new smartphone in its devices and services division in an effort to take on Apple (AAPL) and Samsung (SSNLF), Reuters’ Greg Bensinger reports, citing four people familiar with the matter. The effort, known internally as “Transformer”, is viewing the phone as a possible mobile personalization device that can sync with Alexa and serve as a conduit to Amazon customers throughout the day.
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