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Amazon.com price target raised to $295 from $270 at Roth Capital

Roth Capital analyst Rohit Kulkarni raised the firm’s price target on Amazon.com (AMZN) to $295 from $270 and keeps a Buy rating on the shares ahead of its Q4 results next week. The Street is underestimating margin relief from Q4 layoffs and likely additional layoffs in Q1 of FY26, while the near-term events around Trainium 3 launch, Rufus impact on commerce conversions, and incrementally greater color clarity on the AWS-OpenAI relationship could help change the AI narrative, the analyst tells investors in a research note. Roth adds that Amazon is the firm’s top Mega Cap pick for the first half of 2026.

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