Amazon.com price target lowered to $206 from $287 at Deutsche Bank

Deutsche Bank lowered the firm’s price target on Amazon.com (AMZN) to $206 from $287 and keeps a Buy rating on the shares. The firm says incremental tariff costs on goods out of China, Vietnam, and the rest of the world, in addition to slowing Amazon advertising revenue growth, could bring Amazon’s 2025 earnings down by 15%. The puts and takes across Amazon’s business are “obviously enormous,” and further pressure at Web Services and the international business could pressure earnings to a greater degree, with potential offsets from lower fuel costs, growth from positive economic policies, and potential headcount reductions, the analyst tells investors in a research note. However, Deutsche e believes current levels “represent a reasonable floor for shares.”