Amaze (AMZE) Holdings has signed an exclusive deal to operate Live Current Media software. Amaze will initially focus on the Kast App, a live streaming and live viewing software platform. With over 12.2 million creators on the Amaze platform and a connection to more than 1.3 billion fans, Amaze is expanding options for creators to connect with their communities in real time. Through the Kast App, creators will be able to launch custom watch parties, product unveilings, and more with their fans. Amaze also hopes to integrate live shopping into the Kast App through the Amaze Commerce Platform. Over the next six months, Amaze will focus on bringing its product experience to the Kast App ecosystem, through unification of UX/UI and improved engagement metrics. The initial priority is to reimagine watch parties as a tool for creators to strengthen community engagement in more intimate and high-impact ways.
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