Stifel raised the firm’s price target on Alphabet (GOOGL) to $292 from $222 and keeps a Buy rating on the shares as part of a broader research note previewing Q3 results in Digital Advertising. Commentary from the firm’s recent advertising checks suggest Q3 growth trends generally improved vs. Q2, with September the strong point during the quarter, though tougher comps and continued tariff / macro uncertainty likely means Q4 guidance across the firm’s coverage won’t offer much to get excited about despite a generally supportive digital ads environment, the analyst tells investors in a research note. Stifel adds that its higher target price reflects an improved next-12-months multiple factoring in generally favorable antitrust remedies for Search.
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