Alpha Modus files patent infringement lawsuit against MNTN

Alpha Modus (AMOD) has filed a patent infringement lawsuit in the United States District Court for the Western District of Texas against MNTN (MNTN). The complaint asserts infringement of three Alpha Modus patents: U.S. Patent No. 10,360,571 – covering methods for monitoring and analyzing consumer behavior in real time to enable targeted engagement. U.S. Patent No. 11,042,890 – covering systems that enhance in-store customer assistance using advanced monitoring and sentiment analysis. U.S. Patent No. 12,026,731 – covering personalized marketing and advertising tied to real-time consumer interactions and location tracking. These foundational patents form the backbone of Alpha Modus’s intellectual property portfolio, designed to transform how retailers and advertisers engage consumers at the point of sale. MNTN, which promotes its “Connected TV” and performance advertising solutions as making television advertising as measurable and targeted as digital media, has-on information and belief-used Alpha Modus’s patented systems and methods to improve audience targeting, ad efficiency, and consumer engagement.