Alpha Modus files patent infringement lawsuit against H&M

Alpha Modus, a subsidiary of Alpha Modus (AMOD)Holdings, announced that it has filed a patent infringement lawsuit against H&M Fashion USA in the United States District Court for the Eastern District of Texas, Marshall Division. The complaint alleges that H&M’s U.S. retail operations infringe five Alpha Modus patents directed to real-time shopper analytics, store layout optimization, inventory intelligence, personalized marketing, and point-of-sale workflow automation. The patents-in-suit-U.S. Patent Nos. 11,042,890; 11,049,120; 11,301,880; 12,026,731; and 12,354,121-stem from inventions dating back to 2013 and cover methods and systems for monitoring shopper behavior, analyzing product interactions, optimizing product placement, managing inventory in real time, and enabling seamless in-store purchase experiences.