Alliance Global starts BrilliA at Buy, sees ‘favorable’ risk/reward

As previously reported, Alliance Global Partners initiated coverage of BrilliA (BRIA) with a Buy rating and $5 price target citing its view that the company is positioned to continue as a valued partner providing full-service product solutions for major apparel company partners. The firm sees risk/reward as “favorable” given the company is profitable today with a stable legacy business, has some flexibility with tariffs given its asset light business and has margin accretive growth opportunities from its recent expansion into the DTC business following the launch of its own DIANA lingerie brand, the analyst tells investors.