Allbirds unveils new assortment of Wool Cruisers

Allbirds (BIRD) unveiled its new assortment of Wool Cruisers, where dynamic design, sophisticated style and wild comfort collide. Marking the brand’s “Cruise in Color” campaign, the Wool Cruiser now comes in a complete spectrum of 19 colors, capturing nature’s most captivating hues-from the punchy red of poppies, to soothing maritime blues-and inspiring fashion statements as vibrant and varied as the world around us. In contrast to limited launches often seen across the industry, this vast palette of 19 colors arrives as consumers increasingly embrace bold color, swapping white sneakers for more playful and eye-catching footwear. Today’s fashion favors expressive aesthetics, signaling a shift toward individuality; Allbirds’ latest launch encourages just that, helping consumers step out of their everyday uniform, and step into shoes that reflect their unique nature. To mark the launch, Allbirds recruited the partnership of the Pantone Color Institute, a global authority on color, to curate a palette of five exclusive shades that celebrate self-expression. The Wool Cruiser is available online and in select stores beginning September 9, 2025, with a retail price of $100.