Alibaba (BABA) is partnering with RedNote, also known as Xiaohongshu, to allow users on RedNote to directly click on product links to shop on Alibaba’s Taobao platform, Reuters’ Casey Hall and Sophie Yu report. “By combining Taobao and Tmall’s commerce expertise with Xiaohongshu’s strength in lifestyle content, we’re helping brands reach consumers more effectively,” said Liu Bo, vice president of Alibaba Group and president of Tmall.
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