Affirm working with Google to roll out its payment options into Google Search

Affirm (AFRM) said it is expanding its work with Google (GOOG) to start rolling out its payment options into Google Search, including AI Mode, and the Gemini app when checking out with Google Pay. Shoppers will be able to move confidently from decision to purchase, with the same clear options and transparent terms they rely on from Affirm. Now in Google Search and the Gemini app, shoppers will start to see Affirm as a payment option within Google Pay at checkout. After choosing Affirm, they’ll go through a real-time eligibility check and, if approved, choose the plan that works best for them. They’ll see the full cost, payment schedule, and end date before committing, and as always with Affirm, will never owe a penny in late or hidden fees. “As AI becomes a more active part of how people discover and buy, it’s critical that the payment options remain secure and reliable,” said Ashish Gupta, VP/GM, Merchant Shopping at Google. “Our work with Affirm brings transparent, flexible payment options into these new journeys, so as shopping evolves, people can continue to make decisions with confidence.”