Affirm price target lowered to $85 from $105 at Citizens

Citizens lowered the firm’s price target on Affirm (AFRM) to $85 from $105 and keeps an Outperform rating on the shares. After benefiting from strong tailwinds in 2025, the Consumer Finance and FinTech sector now faces multiple macro headwinds, including geopolitical risks, inflation concerns, and uncertainty around credit and labor markets, the analyst tells investors in a research note. Despite this, consumer resilience has held up into mid-2Q26, and management commentary is expected to remain broadly consistent with prior trends, the firm says.