Advantage Solutions appoints Dean General as COO, Branded Services

Advantage Solutions (ADV) announced the appointment of Dean General as the new COO of its Branded Services business unit effective March 24. General will join the company’s executive leadership team. General will replace Jack Pestello, who elected to leave Advantage effective May 1 to pursue new leadership opportunities in retail. General will oversee the Advantage business unit that serves as a strategic extension of consumer-packaged goods companies’ sales and marketing teams, with services that include selling to retailers, retail merchandising and omnichannel marketing. In this role, Dean will lead Advantage’s efforts to leverage its expansive retail connectivity, leading technology and network scale to bring value-added services to clients. General joins Advantage from Henkel Consumer Brands where he spent nearly four years as general manager of retailer brands and senior vice president of commercial development.