Advantage Solutions announces strategic alliance with Swiftly

Advantage Solutions announced a strategic alliance with leading retail technology provider Swiftly. The agreement expands Advantage’s omnichannel capabilities and allows retailers to own the digital relationship with their shoppers through the integration of Swiftly’s innovative retail technology solutions. Through this collaboration, brands can now execute comprehensive campaigns across the entire marketing funnel-from driving digital awareness and raising consideration along the shopper journey to converting purchases in-store-while gaining comprehensive analytics from closed-loop, first-party data to measure campaign success. All of this can now be achieved more efficiently and through a single point of contact.