Adobe unveils Adobe CX Enterprise Coworker

Adobe (ADBE) announced Adobe CX Enterprise Coworker, activating agentic AI for organizations to power and orchestrate customer experiences with more efficiency. The company said, “CX Enterprise Coworker will deliver new value by activating insights across Adobe Experience Platform-a widely adopted platform for digital customer engagement-and AEP-powered applications including Real-Time CDP, Customer Journey Analytics and Journey Optimizer. The solution meets marketers where they are, embedding agentic intelligence directly into the engagement lifecycle, offering choice and control while enabling teams to act faster, scale personalization, and continuously optimize outcomes. The new offering is open and flexible-architected on open standards including Model Context Protocol and Agent2Agent-and autonomous with human oversight.”