Adobe price hikes make 2025 guidance conservative, says Jefferies

Jefferies says Adobe (ADBE) yesterday announced prices for Creative Cloud All Apps will increase to $70 per month from $60 for the individual version and to $100 from $90 for the Teams plans. The firm is positive on the news. While already embedded in Adobe’s fiscal 2025 outlook. the price hikes increase confidence in the company hitting its revenue, the analyst tells investors in a research note. The firm says these plans should complement Firefly and enhance Adobe’s role in artificial intelligence. It believes the company’s outlook now looks conservative and keeps a Buy rating on the shares with a $590 price target