Adobe launches CX Enterprise AI agents for businesses, WSJ reports

Adobe (ADBE) is launching CX Enterprise, a set of AI agents designed to help corporate customers automate digital marketing and related functions such as customer engagement, sales, and loyalty, The Wall Street Journal’s Belle Lin reports. The move reflects Adobe’s effort to integrate AI more deeply into its enterprise software offerings to stay competitive amid AI-driven disruption. “You’re going to get new AI-first applications. There’s no question associated with that, and the business models are going to change,” said Adobe CEO Shantanu Narayen. Adobe is partnering with more than 30 AI platforms and major tech firms, including Amazon Web Services (AMZN), Microsoft (MSFT), Anthropic, OpenAI, and Nvidia (NVDA), to enable customers to deploy AI agents across multiple ecosystems for digital marketing tasks, Lin writes.

Claim 55% Off TipRanks