Adobe, Humain partner to build AI models, AI-powered applications

HUMAIN and Adobe (ADBE) announced its partnership at the U.S.-Saudi Investment Forum. The global partnership is set to redefine how cultural intelligence, creative tools, and AI infrastructure come together. The companies said, “This pioneering partnership brings together a global creative and marketing software company with a sovereign AI powerhouse, to build personalized generative AI models and AI-powered applications that deeply understand Middle Eastern culture, Saudi heritage, values and religion. Together, the companies will develop a new generation of multimodal generative AI, spanning audio, image, video, 3D, and digital twins, built on a foundation of authentic, culturally relevant datasets developed locally in the Arab world.”