Humain and Adobe (ADBE) announced its partnership at the U.S.-Saudi Investment Forum. This partnership aims to build personalized generative AI models and AI-powered applications that understand Middle Eastern culture, Saudi heritage, values and religion. Together, the companies will develop a new generation of multimodal generative AI, spanning audio, image, video, 3D, and digital twins, built on a foundation of authentic, culturally relevant datasets developed locally in the Arab world. At the heart of this partnership is the fusion of Humain’s “ALLAM” – the Arabic-first LLM – Humain’s sovereign cloud and next-generation data centers, and Adobe Firefly Foundry models. Adobe Foundry enables Humain to create tailored, generative AI models to the Arab world, as well on-brand content for the companies they will work with.
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