Adobe announces expansion of global partnership with Publicis

At Adobe Summit, Publicis Groupe (PUBGY) and Adobe (ADBE) announced an expansion of their global strategic partnership, where Adobe Firefly generative AI will be integrated across Publicis’ capabilities through CoreAI, its AI-powered intelligent system that unifies and activates the group’s proprietary data. Arthur Sadoun, CEO, Publicis Groupe, commented, “With this latest step in our relationship with Adobe, we’re able to push the boundaries of AI-driven creativity and deliver groundbreaking solutions for the marketing and advertising industry. The combination of CoreAI and Adobe Firefly takes us even further in our mission to shape the future of personalized, data-driven content at scale. Together, we are setting a new standard for how brands engage with their audiences, driving both creativity and measurable business outcomes.”