At AWS re:Invent, Adobe (ADBE) CEO Shantanu Narayen delivered a keynote presentation focused on how AI is reshaping creativity and marketing, the companies announced. “To accelerate this transformation, Adobe and Amazon are deepening their collaboration across product innovation, new business models and enhanced customer engagement. The collaboration leverages AWS’s infrastructure to help our teams innovate even faster, from generative AI model training to AI agent deployment. Both companies are focused on a shared goal: Helping individuals and businesses stand out in today’s digital economy by making AI-powered creativity and customer experience orchestration accessible and effective. By leveraging AWS’s robust infrastructure, Adobe can seamlessly deploy AI across core offerings and focus on what it does best: Unleashing creativity across every facet of digital experiences,” the companies stated.
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