Adidas reports Q2 revenue EUR 5.952B vs EUR 5.822B last year

In the second quarter of 2025, currency-neutral revenues for the adidas (ADDYY) brand increased 12% versus the prior year reflecting its ongoing momentum. Having completed the sale of the remaining Yeezy inventory at the end of last year, the company’s results for the second quarter of 2025 do not include any Yeezy revenues. Including Yeezy sales in the prior year, currency-neutral revenues increased 8%. The company’s gross margin increased 0.9 percentage points to 51.7% during the second quarter. adidas CEO Bjorn Gulden said, “I am very happy and actually again proud of what our team has delivered in both the second quarter and first half of 2025. We have continuously grown double digits and we ended the first half year with growth of 14% for the adidas brand. We have been able to create brand heat, extend the lifecycle of existing franchises, created new franchises, extended the brand momentum also into apparel with a 17% growth in Q2, and we have seen strong growth across our Performance categories with Running leading in Q2 with more than 25% growth.