Accenture announces investment in DaVinci Commerce

Accenture (ACN) announced an investment in DaVinci Commerce. The investment, made through Accenture Ventures, includes a strategic partnership with Accenture Song. The company said, “As AI becomes a primary interface for shopping, commerce is shifting upstream-from human-led search and browsing to AI agents that research, recommend and increasingly transact on behalf of consumers. This evolution is opening a new competitive arena of agentic commerce, where brands must be designed not only for people, but for how AI systems interpret, recommend and act. Through the partnership, Accenture Song will work with DaVinci Commerce to help clients operationalize agentic commerce across the full value chain-from discovery and merchandising through checkout, fulfilment and loyalty. The collaboration reflects growing demand from brands looking to modernize owned commerce platforms and commerce media strategies for AI-driven engagement.”