Accenture announces acquisition of Superdigital, terms not disclosed

Accenture (ACN) has acquired Superdigital, a U.S.-based social and influencer agency. Superdigital will join Accenture Song to bolster existing client offerings in end-to-end social marketing from audience and community strategy to content, commerce and measurement. The company said, “Founded in 2013, Superdigital is an award-winning agency known for its highly effective social strategies, community building and content production, particularly across short-form video and platform-native creative. Superdigital’s team of over 40 employees is comprised of creators, strategists and skilled managers who are experts in social fluency, specializing in rapid ideation and agile creative production, all while staying attuned to cultural trends. This acquisition will further enhance Accenture Song’s customer offerings for clients seeking growth and greater relevance.”