Abercrombie & Fitch, a division of Abercrombie & Fitch, and the National Football League unveiled a series of experiences as part of Abercrombie’s first Super Bowl activation as the first league sponsor with the designation of “Official Fashion Partner of the NFL.” “Abercrombie is bringing fashion into the center of the biggest moment in sports and culture, through a series of style-forward moments designed to celebrate our incredible partnership with the NFL,” said Carey Collins Krug, chief marketing officer at Abercrombie & Fitch Co. “The intersection of fashion and fandom is natural for our customer, and this activation reflects how those worlds come together.”
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