A2Z Cust2Mate enters five-year, $50M strategic agreement with Global Retail

Global Retail and A2Z Cust2Mate (AZ) have entered a five-year strategic agreement, valued at approximately $50M, to deploy 4000 smart carts across Carrefour Israel stores, alongside a data, retail media and digital services collaboration. The rollout is set to begin in the third quarter of 2026 across six Carrefour Israel stores and includes end to end delivery of smart carts, charging infrastructure, advanced software systems, as well as full implementation, training, and long-term support. No later than May 30, a detailed service level agreement will be finalized, including the key performance indicators that the smart carts are required to meet. Under the agreement, Carrefour Israel grants A2Z Cust2Mate exclusive retail media and data monetization capabilities across its smart cart platform deployed throughout the Carrefour Israel chain for the duration of the smart cart deployment.