8×8, Meltwater to elevate customer support through social intelligence

Meltwater announces a partnership with 8×8 (EGHT) through the 8×8 Technology Partner Ecosystem, empowering businesses to connect with customers through social media more efficiently, enhance service operations, and deliver superior customer experiences. 8×8 is the industry’s most integrated platform provider for CX, which combines Contact Center, Unified Communication and CPaaS solutions, and supports enterprise organizations around the world with its suite of CX solutions. With Meltwater’s social insights available directly within 8×8 Contact Center, 8×8 customers can now utilize social media as a customer care and engagement channel. Social media is a critical channel for customer engagement, but many contact centers lack the necessary tools to monitor and analyze the vast volume of customer interactions happening online. This new solution with 8×8 addresses this gap, equipping teams with the tools needed to make sense of the ever-growing mountain of social data.