1-800-Flowers.com (FLWS) announced the appointment of Melanie Babcock as Chief Marketing and Growth Officer. In her new role, Babcock will lead all aspects of marketing strategy, brand positioning, customer acquisition and retention, and revenue growth initiatives. She will report to CEO Adolfo Villagomez. Babcock has served in several leadership roles at The Home Depot (HD) for over a decade. Most recently, she served as Vice President of Orange Apron Media and Monetization, where she pioneered and built the retail media division and oversaw the strategy and execution of the company’s retail media network.
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