Tesla (TSLA) has lifted the price of its fastest Cybertruck model, the Cyberbeast, by $15,000, according to a Reuters report. The pickup now costs $114,990, up from its earlier price of $99,990.
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The price hike comes with extra perks under what Tesla calls the “Luxe Package.” Buyers of the Cyberbeast now receive supervised Full Self-Driving and free access to Tesla’s Supercharger network. These upgrades are meant to boost the truck’s appeal as competition in the electric pickup space intensifies.
Importantly, the price change applies only to the Cyberbeast model, while other versions of the Cybertruck remain unchanged.
Price Jump Raises Questions
The Cybertruck has been one of Tesla’s most talked-about launches since late 2023, but its rollout has been rocky. Sales and production have gone up and down, and the company has made several tweaks to features and prices along the way.
By lifting the Cyberbeast’s price and adding extra perks, Tesla is aiming at buyers who want speed and tech. The higher cost, though, raises doubts about how long demand will last at nearly $115,000. Some buyers may like the added driver-assist tools and free charging, while others may see the jump as too high.
With rivals offering cheaper electric trucks, Tesla is leaning on its brand and bold design to keep interest strong.
What Is the Prediction for Tesla Stock?
Turning to Wall Street, analysts have a Hold consensus rating on TSLA stock based on 14 Buys, 15 Holds, and eight Sells assigned in the past three months, as indicated by the graphic below. Furthermore, the average TSLA price target of $307.23 per share implies 4.02% downside risk.
