Tesla (TSLA) shares edged lower on Thursday as the company reported a decline in its European car sales in July. The drop marks the seventh consecutive month of falling demand for Tesla in the region. On the other hand, Tesla’s Chinese competitor BYD Co. (BYDDF) posted strong growth during the same period. At the time of writing, TSLA stock was down 0.60% in pre-market session.
Elevate Your Investing Strategy:
- Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
Let’s Look at the Numbers
According to the European Automobile Manufacturers’ Association (ACEA), Tesla sold 8,837 new cars in Europe in July, down 40% compared to last year. In contrast, BYD sold 13,503 vehicles, a 225% increase year-over-year. Similarly, Volkswagen’s (VWAPY) registrations rose 11.6% year-on-year, while Renault (RNLSY) recorded an 8.8% increase.
Additionally, Tesla’s market share in the region dropped to 0.8% from 1.4% a year ago, with January–July sales falling 33.6%. In contrast, BYD now holds a larger market share of 1.2%.
Tesla Continues to Face Headwinds in Europe
The July numbers highlight another weak month for Tesla in Europe, as it continues to lose ground to local and Chinese rivals. This decline looks even sharper considering that overall car sales in the EU grew during the month. Notably, new car sales in Europe climbed 5.9% in July, marking the strongest monthly gain in over a year. This came as a relief to the struggling auto industry despite weakening consumer confidence.
Overall, Tesla’s sales in Europe have struggled in 2025, weighed down by rising competition and reputational challenges. One key weakness is the company’s aging vehicle lineup, which has left rivals with fresher models better positioned to capture buyers. Tesla has pledged to launch a more affordable EV, with mass production expected in the second half of 2025. Investors are watching closely, hoping the new model will revive demand and restore the company’s momentum in the region.
While the U.S. and China remain Tesla’s largest markets, Europe still plays a key role in the company’s global sales. Below is the screenshot for reference.
Is Tesla a Buy, Sell, or Hold?
On Wall Street, analysts have maintained a neutral stance on Tesla stock. According to TipRanks, TSLA stock has received a Hold consensus rating, with 13 Buys, 15 Holds, and eight Sells assigned in the last three months. The average stock price target for Tesla is $305.4, suggesting a potential downside of 12.65% from the current level.
