The world’s largest corporate holder of digital gold is back in the market. On Monday, April 13, 2026, Strategy (MSTR) announced it purchased an additional 13,927 Bitcoin (BTC-USD) over the past week. This latest move cost roughly $1 billion, with the company paying an average price of $71,902 per coin.
Claim 30% Off TipRanks
- Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions
- Discover top-performing stock ideas and upgrade to a portfolio of market leaders with Smart Investor Picks
While the purchase shows the company is still betting big, the market’s reaction was cautious. Shares of Strategy dropped over 2.5% in pre-market trading as the price of Bitcoin hovered slightly below the $71,000 mark.
Strategy’s Preferred Stock Sales Fund the Massive Buy
This latest billion-dollar shopping spree was handled in a very specific way. Rather than using cash from its balance sheet or taking on traditional debt, Strategy used a financial tool called STRC, or “Stretch.”
Last week’s acquisitions were entirely funded by the sale of this preferred stock. This perpetual stock allows the company to raise massive amounts of capital without the immediate pressure of a repayment deadline. A unique transition phrase leads us to the fact that this strategy has allowed Executive Chairman Michael Saylor to keep growing the company’s stash even when the market is volatile.
Strategy’s Average Cost Basis Remains Above Current Price
Even with this massive new buy, the company’s overall math is still playing catch-up. Strategy has now spent roughly $59.02 billion to build its total treasury of 780,897 BTC.
The company’s average cost per coin now sits at $75,577. With the current price of Bitcoin sitting around $71,000, the company’s total holdings are technically worth less than what it paid for them. However, Saylor has repeatedly stated that he views this as a multi-decade play, treating the cryptocurrency as a reserve asset for the company’s future.
Strategic Spending Grows the Treasury
The scale of Strategy’s commitment to this digital asset is now nearly unmatched in the public markets. The use of STRC to fund these buys allows the company to keep purchasing regardless of what the broader stock market thinks of its debt levels.
Analysts are watching to see if the company will continue to “stretch” its buying power if the price dips further. Strategy remains the primary proxy for Bitcoin on Wall Street at this time, meaning its stock price will likely continue to swing violently alongside the digital currency it holds in its vault.
Is Strategy Stock a Good Buy?
According to TipRanks, Strategy (formerly known as MicroStrategy) stock has a consensus Strong Buy rating among 12 Wall Street analysts. This rating is based on a unanimous 12 Buy ratings assigned in the past three months. The average 12-month MSTR price target of $276.67 implies 115% upside from current levels.
