Strategy (MSTR) leader Michael Saylor just told investors his company might do something it has never done before. After a quarter where the firm reported a staggering $12.5 billion loss, Saylor suggested selling a portion of its Bitcoin (BTC-USD) holdings. This shift marks a major change for a company that has spent years promising to only buy and hold the digital currency.
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Saylor Outlines a Plan to Build Market Trust
Michael Saylor explained during an earnings call that the company could sell some of its coins to pay for a dividend. He believes this action will show the world that the business is still healthy even when prices drop. Saylor said: “We’ll probably sell some Bitcoin to fund a dividend, just to inoculate the market, just to send the message that we did it.” He wants people to see that “the company’s fine, the Bitcoin’s fine, the industry’s fine, the world didn’t come to an end” despite the large losses reported this week.
Strategy Builds a Giant Credit Tool
The company is currently using a special type of stock called Stretch (STRC) to help pay for its massive Bitcoin purchases. So far in 2026, the firm has bought 145,834 Bitcoin, which brings its total stash to 818,334 coins. Saylor hopes to turn Stretch into the “biggest credit instrument in the world.” He believes that as the company grows, this tool will help more banks and users accept Bitcoin for loans and other financial services.
Saylor is also looking forward to a time when digital banks offer new ways for people to earn money from their Bitcoin. He expects that these banks will soon offer accounts that pay interest as high as 8%. He noted that dozens of new projects are already working on these ideas. He told his audience to “check back in 12 more weeks” to see how the market for Bitcoin-backed credit has evolved.
Is Strategy Stock a Buy, Hold, or Sell?
According to TipRanks, Strategy (formerly known as MicroStrategy) stock has a consensus Strong Buy rating among 11 Wall Street analysts. This rating is based on 10 Buys and one Hold rating assigned in the past three months. The average 12-month MSTR price target of $315.70 implies 73% upside from current levels.
