Thanks to looser federal emissions rules, automaker Stellantis (STLA) is bringing back a V8-powered Ram TRX pickup as part of a plan to revive its U.S. brands. More specifically, the 2027 Ram 1500 SRT TRX will arrive in late 2026, with a starting price of $99,995, or $102,590 with destination fees. The truck was previously sold from 2021 to 2024 before being canceled when Stellantis moved away from V8 engines. Now, under Ram CEO Tim Kuniskis, the company is moving back into high-performance gas vehicles.
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Impressively, the revived TRX features a supercharged 6.2-liter Hellcat V8 that produces 777 horsepower and 680 pound-feet of torque, making it, according to the company, the most powerful production gas pickup ever. In fact, it can go from 0 to 60 mph in 3.5 seconds and reach a top speed of 118 mph. However, the main purpose of the TRX is to draw attention to the Ram brand and support the sales of other trucks, since its high price tag will surely lead to limited sales.
Separately, Stellantis also announced a new 6.7-liter high-output Cummins (CMI) diesel engine for the 2027 Ram Power Wagon, which will produce 430 horsepower and 1,075 pound-feet of torque. These moves come after Stellantis’ U.S. sales fell sharply from 2021 to 2024, which caused the company to drop from fourth to sixth place in the market. However, Kuniskis believes that Ram and Jeep are improving despite forecasts calling for flat or declining auto sales in 2026. Jeep is also undergoing a reset under CEO Bob Broderdorf, with simplified pricing, fewer overlapping models, and new launches.
Is STLA Stock a Good Buy?
Turning to Wall Street, analysts have a Moderate Buy consensus rating on STLA stock based on seven Buys, eight Holds, and zero Sells assigned in the past three months, as indicated by the graphic below. Furthermore, the average STLA price target of $11.52 per share implies that shares are trading near fair value.
