Automaker Stellantis (STLA) is changing its strategy by focusing more on its four core brands. Under new CEO Antonio Filosa, the company will direct most of its investment toward Jeep, Ram, Peugeot, and Fiat, with a meaningful increase in funding. Meanwhile, other brands like Citroën, Alfa Romeo, Opel, and Maserati will receive more limited support and will mainly be pushed in regions where they already perform well. This updated plan is expected to be officially announced at the company’s Investor Day on May 21.
Claim 55% Off TipRanks
- Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions
- Discover top-performing stock ideas and upgrade to a portfolio of market leaders with Smart Investor Picks
This move comes after a difficult period for Stellantis. The company, which was formed by merging Fiat Chrysler and PSA Group, owns 14 car brands, many of which have struggled to generate profits. In 2025, Stellantis reported a massive $26.3 billion loss, driven by high electric-vehicle costs, excess inventory, and canceled orders like the Ram 1500 EV. In fact, the EV transition was especially costly, as it forced the company to take a €22.2 billion charge.
As a result, instead of focusing heavily on EVs, the company plans to prioritize hybrids and gas-powered vehicles, including new models like a hybrid Jeep Cherokee and a turbocharged Dodge Charger. At the same time, it is exploring partnerships with Chinese automakers to help build cars for Europe and China. Even so, investors remain cautious, as the stock has fallen for four straight days despite these changes.
Is STLA Stock a Good Buy?
Turning to Wall Street, analysts have a Moderate Buy consensus rating on STLA stock based on five Buys, 10 Holds, and one Sell assigned in the past three months, as indicated by the graphic below. Furthermore, the average STLA price target of $9.10 per share implies 13% upside potential.
