Shares of Starbucks (SBUX) are trading at a 52-week high on May 14 as investors buy into the retail coffee chain’s turnaround strategy.
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At midday, SBUX stock was changing hands at $108.88 per share, their highest level in a year. The stock, which had been stuck below $100 for several years, has been on an upswing in recent months after the company delivered strong financial results that showed improving coffee sales.
So far in 2026, SBUX stock has risen 28%, its best-performance since before the Covid-19 pandemic struck in 2020, forcing the company’s retail locations to close or operate at reduced capacity. Looking out five years, the company’s stock is down 3%.
The Turnaround at Starbucks
Starbucks is in the midst of a multiyear turnaround strategy aimed at luring back customers and improving its sales. In recent quarters, the Seattle-based company has cut back on discounts and focused on attracting customers with better store operations and new menu items.
SBUX stock has been trending higher since the company’s latest earnings print at the end of April. The company reported top and bottom line beats for this year’s first quarter and raised its forward guidance as sales grew 9% year-over-year. In the past month, SBUX stock has risen 10%.
Is SBUX Stock a Buy?
Starbucks’ stock has a consensus Moderate Buy rating among 29 Wall Street analysts. That rating is based on 17 Buy, 11 Hold, and one Sell recommendations issued in the last three months. The average SBUX price target of $110.48 implies 2% upside from current levels.
