SoundHound AI (SOUN) has captured investor attention as a rising player in the voice AI (artificial intelligence) space. But beyond its cutting-edge tech and bold growth narrative, the real story lies in who holds the biggest stakes behind the scenes. From institutional investors to insiders, understanding SoundHound’s ownership breakdown offers valuable insights into the confidence and caution surrounding this AI-driven stock.
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SoundHound is a leader in voice recognition and conversational AI technology. With a diversified client base spanning automotive, IoT, and quick-service restaurants, the company is positioned at the forefront of the growing voice AI market.
Who Owns SoundHound Stock?
SoundHound AI stock has a diverse ownership base made up of institutions, insiders, and everyday investors. According to TipRanks’ ownership page, around 31.36% of the shares are held by institutional investors, while 1.86% are owned by company insiders. The majority, 66.78%, is held by public companies and individual retail investors.
When it comes to SoundHound AI’s top shareholders, Vanguard leads the pack with a 9% ownership stake. Notably, Vanguard Index Funds alone account for approximately 6.6% of the company.
Among ETF holders, the Vanguard Total Stock Market ETF (VTI) holds a 3.13% stake, followed by the iShares Russell 2000 ETF (IWM) at 2.2%. On the mutual fund side, Vanguard Index Funds make up 6.6%, while the Vanguard World Fund owns another 1.8% of SoundHound.
What is the Price Target for SOUN?
SoundHound stock has climbed roughly 130% over the past year, but it’s lost steam in 2025, currently trading below $10 and down over 50% year-to-date. While broader economic pressures may continue to weigh on the stock in the near term, its long-term growth story remains intact.
According to TipRanks, SOUN stock has received a Moderate Buy consensus rating, with four Buys and three Holds assigned in the last three months. The average SoundHound AI stock price target is $11.50, suggesting a potential upside of 22% from the current level.
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