SoundHound AI (SOUN) announced a new partnership with OpenTable to introduce a fully conversational, in-vehicle voice-powered reservations agent as part of its in-car voice commerce platform.
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For context, SoundHound AI focuses on voice recognition and natural language processing, providing AI-powered solutions for multiple industries. Meanwhile, OpenTable is an online restaurant reservation platform.
More Details About the Partnership
With this partnership, SoundHound lets drivers and passengers find, choose, and book restaurant reservations completely hands-free using natural voice commands through the car’s infotainment system. Connected to OpenTable’s network of more than 60,000 restaurants worldwide, the system checks real-time availability and secures bookings within seconds — turning what is typically a multi-step process into a seamless, voice-driven experience for people on the move.
Commenting on the partnership, Michael Zagorsek, COO of SoundHound AI, stated that this is another big step in the company’s mission to bring voice-powered transactions into the car. He added that the voice commerce platform gives drivers an easier, more intuitive, and completely hands-free way to plan their dining experiences.
What This Means for SoundHound
The partnership with OpenTable strengthens SoundHound’s push into voice-powered commerce and expands the real-world utility of its in-car AI platform.
By adding restaurant reservations to its list of voice-enabled features, SoundHound strengthens its position in the growing market for connected, AI-driven vehicles. The integration also helps the company build stronger partnerships with automakers and shows how voice technology can create new business opportunities through simple, frequent tasks that people do on the go.
Is SOUN a Good Stock to Buy?
According to TipRanks, SOUN stock has received a Moderate Buy consensus rating, with two Buys and four Holds assigned in the last three months. The average SoundHound stock price target is $17.20, suggesting a potential upside of 44% from the current level.
