Sony (SONY) stock was down on Tuesday ahead of PlayStation’s 007-focused State of Play. This is set to take place at 2 p.m. ET on Wednesday and will focus on IO Interactive’s upcoming game, 007 First Light. PlayStation noted that the presentation will last for roughly half an hour and will provide gamers with insight into the new James Bond title.
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According to PlayStation Blog, tomorrow’s State of Play will feature “a playthrough of Bond’s first mission as an MI6 recruit.” It promises gamers “everything from high-speed car chases to on-foot stealth sequences and shootouts.” This is a follow-up to the initial 007 First Light trailer that premiered in the June State of Play.
007 First Light developer IO Interactive is well-known for its games about secret agents, though not for James Bond directly. Adapting the British novel lead turned blockbuster film star is a first for it. However, its own series Hitman does feature a similar character with Agent 47, who got his own Hollywood film in 2007. There have also been plans to take another stab at a Hitman movie, as well as releasing a TV series based on IO Interactive’s games.
Sony Stock Movement Today
Sony stock was down 2.11% on Tuesday, but remained up 27.32% year-to-date. The entertainment company’s shares have also risen 44.11% over the past 12 months. Sony does more than just video games, as it also has divisions dedicated to its film and music businesses.
Is Sony Stock a Buy, Sell, or Hold?
Turning to Wall Street, the analysts’ consensus rating for Sony is Moderate Buy, based on two Buy ratings over the past three months. With that comes an average SONY stock price target of $31.50, representing a potential 16.93% upside for the shares.
