SoFi Technologies (SOFI), the digital banking company, has struggled in 2026, with the stock down nearly 40% year-to-date as investors worry about slower growth, pressure on profits, and rising competition in the fintech space. Now, OpenAI’s new personal finance tools inside ChatGPT are adding new concerns that AI platforms could become a bigger competitor to companies like SoFi.
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The pressure on SoFi stock increased after OpenAI launched a new finance feature for ChatGPT Pro users in the U.S. The tool lets users connect bank accounts, track spending, review investments, and get financial insights directly inside ChatGPT. Following the announcement, SoFi stock closed 3% lower on Friday.
At the same time, Wall Street analysts have recently lowered their price targets on SoFi stock despite the company posting solid Q1 results. SoFi reported better-than-expected revenue and earnings, along with strong member growth. However, investors focused more on the company’s unchanged full-year guidance and cautious comments about the lending market.
Let’s dig deeper.
Analysts Cut Targets on SoFi Stock Despite Strong Q1 Results
Wall Street remains cautious on SOFI stock, with 10 out of 19 analysts currently rating the stock a Hold.
Last week, Truist analyst Matthew Coad cut his price target on SoFi to $17 from $20 while maintaining a Hold rating. The analyst lowered revenue expectations for the company’s loan platform business and technology platform segment following first-quarter results.
Meanwhile, Citi analyst Peter Christiansen lowered his price target on SoFi to $30 from $37 while keeping a Buy rating. The firm said SoFi delivered strong quarterly results, but lowered its price target due to weaker investor sentiment toward lending technology stocks.
Also, Morgan Stanley analyst Jeffrey Adelson cut his price target on SoFi to $16 from $18 and maintained an Underweight rating. The analyst lowered earnings forecasts for 2026 and 2027, citing higher marketing spending, increased investments, and weaker expectations for the company’s technology platform business.
Even so, SoFi continues to grow its customer base and expand beyond lending into banking, investing, and other financial services. However, with growing competition, weak sentiment toward fintech stocks, and now AI-powered finance tools entering the market, investors are questioning how quickly SOFI stock can recover.
What Is SoFi’s Price Target?
According to TipRanks’ consensus, SOFI stock has a Hold consensus rating based on six Buys, 10 Holds, and three Sells assigned in the last three months. At $20.69, the average SoFi stock price target implies a 32.53% upside potential.
