Ohio-based Signet Jewelers’ stock (SIG) traded in the red in early trading on Wednesday morning, as its mass-market jewelry competitor Pandora (PNDRY) revealed a new plan. SIG stock fell by 0.47% to $90.93 as of 6:55 a.m. EDT, extending the decline from the previous day.
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Pandora plans to establish a new distribution center in Maryland, U.S. The move is part of the company’s strategy to expand its presence in North America, even as the U.S. remains its biggest market. Luciano Rodembusch, the company’s president for the region, said the company is aiming to capture “the strong growth opportunities” it continues to see across the continent.
The new facility means the company will move its distribution operations from its current location in the U.S. city of Columbia. However, Pandora plans to open the new center, with construction set to begin this month, in the early months of 2026.
How Does Pandora Compare to Its Rival?
Pandora is the world’s largest jewelry company by revenue in the affordable jewelry market. As of Wednesday, its market capitalization exceeds $65 billion, and it runs around 500 stores across the U.S.
Pandora’s latest move comes months after the charm bracelet maker lowered its profitability guidance for this year due to the expected impact of U.S. tariffs on its business. The firm also trimmed its expectation of margin on earnings before interest and tax to around 24% from about 24.5%. However, the jewelry maker maintained its organic growth projection of 7-8%.
On the other hand, Signet, the largest diamond jewelry retailer, delivered its eighth consecutive month of growth in its same-store sales for the second quarter of its Fiscal year 2026. The firm’s sales rose by 2% in the quarter, driven by growth in its Kay, Zales, and Jared brands. Overall sales jumped 3% to $1.5 billion during the quarter.
Can You Buy Stock in Pandora?
TipRanks’ AI Stock Analyst gives Pandora’s shares an Outperform rating with a rating score of 73 out of 100. This comes with an average PNDRY target of $23, which is a potential 36.90% upswing from its current level.
