Tech firms Samsung (SSNLF) and Google (GOOGL) announced a new line of AI smart glasses on Tuesday. Interestingly, the glasses are meant to work alongside a user’s smartphone and will include designs from eyewear companies Gentle Monster and Warby Parker (WRBY). They will run on Google’s Android XR software and are expected to launch later this year, with more details coming in the months ahead. This follows the Samsung Galaxy XR headset, which Samsung and Google launched in October.
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The goal is to make the glasses useful without users needing to take out their phones. Samsung said that users will be able to ask for directions by voice, get personalized suggestions, find places like a nearby coffee shop on their usual walking route, and place pickup orders. The glasses will also summarize text notifications, add events to a calendar, translate spoken language in real time, and translate written text such as menus and signs. Samsung executive Jay Kim said that the product is an important step in Samsung’s AI vision and helps expand the Galaxy device ecosystem into a new form of AI hardware.
The challenge is that Samsung and Google are entering a market that is already getting crowded. Meta Platforms (META) currently leads with its Ray-Ban Meta AI glasses and Meta Ray-Ban Display glasses, which include a built-in screen. Snap (SNAP) is also working on AI smart glasses, while Apple (AAPL) is reportedly developing its own version that could be shown later this year or in early 2027.
Are GOOGL Shares a Good Buy?
Turning to Wall Street, analysts have a Strong Buy consensus rating on GOOGL stock based on 28 Buys and five Holds assigned in the past three months. Furthermore, the average GOOGL price target of $426.44 per share implies 8.9% upside potential.
