Salesforce (CRM) is stepping deeper into the defense tech space with the launch of a new business unit, Missionforce. The unit will focus on providing AI, data, and cloud technologies to the U.S. national security sector.
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This initiative will be led by Kendall Collins, Salesforce’s chief business officer and chief of staff to CEO Marc Benioff.
Importantly, Missionforce will help address the federal government’s need to modernize IT systems and integrate artificial intelligence (AI) into critical defense operations.
Particularly, the unit will target three key areas for defense and intelligence agencies: managing personnel, automating supply chain and maintenance processes, and using analytics and generative AI to create data-driven briefings and assist with decision-making.
One standout feature of Missionforce is its emphasis on agentic AI, intelligent systems that can act autonomously to support decision-making and operations.
Tech Giants Compete to Modernize U.S. Defense
CRM already has long-standing ties with federal agencies and branches of the U.S. military, including the Army, Navy, and Air Force. Missionforce builds on that base, providing custom tools to support the changing needs of defense, intelligence, and aerospace groups.
Further, this move by Salesforce is part of a broader trend where tech giants like OpenAI, Anthropic, Google (GOOGL), and Amazon (AMZN) are rolling out AI tools just for the U.S. government, often with big discounts to speed up adoption.
This growing competition shows how these companies are racing to become a key part of modernizing government and defense tech with advanced AI.
Is CRM a Buy, Sell, or Hold?
Turning to Wall Street, CRM stock has a Moderate Buy consensus rating based on 30 Buys, nine Holds, and one Sell assigned in the last three months. At $333.75, the average Salesforce stock price target implies a 39.42% upside potential.
