Salesforce (CRM) is joining its AI digital assistant platform, Agentforce, with Informatica’s intelligent data management cloud (IDMC). This will help businesses understand customers better, using smart data insights to improve service and make interactions more personal.
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Informatica’s master data management system collects customer data from different business tools to create clear, complete profiles called “golden records.” These records will help AI agents in Agentforce give companies better and smarter customer interactions.
Key Benefits of the Deal
This partnership aims to improve customer intelligence across sales and service functions. It provides insights into buying behavior, product choices, and contact details, helping firms better understand their clients.
Also, the collaboration will allow customer support teams to resolve issues more efficiently. Further, it bolsters sales engagement by ensuring compliance in all business systems.
Is CRM a Buy, Hold, or Sell?
Turning to Wall Street, CRM stock has a Moderate Buy consensus rating based on 32 Buys, eight Holds, and three Sells assigned in the last three months. At $359.39, the average Salesforce stock price target implies a 23.61% upside potential.
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